Animation
With a background in traditional animation I am a huge advocate of 2D and 3D animation when moment is right.
Throughout our two and half year engagement,I lead the team across four different business units within MassMutual; Strategic Distributors, Worksite, Financial Advisors, & Ascend.
Cummins 2023
Creative Director
The Ask - Up-level current media plan with our new messaging framework and that was delivered late last year. We were also asked to support their yearly internal sales conference the same year.
The Result - We up sold a live 30 second video shot in LA practically with selected cast and a functioning elevator. The sales conference was also very well received, we delivered a hype animation video and swag.
Ascend 2022
Creative Director
Mass Mutual 2022
Creative Director
Worksite 2021-23
Creative Director
The Ask - Worksite was the first engagement with Mass Mutual. This was the most ongoing stream of work. We created strategy decks, brand awareness assets including videos, pdfs, and social and also a quarterly campaign, show below are some highlights. The quarterly campaign
included a scripted webinars, recordings, email and social to promote the online event as well.
The Result - With each campaign we increased the amount of attendees as well as followers to the actual Mass Mutual Worksite website and their respective social platforms.
Affirm 2018
Associate Creative Director
Linkedin 2017
Senior Art Director
Strategic Distributors 2023
Creative Director
The Ask - Worksite was the first engagement with Mass Mutual, the most ongoing stream of work. We created strategy decks, brand awareness assets including videos, pdfs, and social and also a quarterly campaign, show below are some highlights. The quarterly campaign
included a scripted webinars, recordings, email and social to promote the online event as well.
The Result - With each campaign we increased the amount of attendees as well as followers to the actual Mass Mutual Worksite website and their respective social platforms.
