AWS
Accelera
An eight month engagement with several channels at AWS we created digital campaigns both internally and externally ranging in ebooks, white papers as well as social and display assets.
Cummins developed new portfolio solutions and a new brand was needed. We built Accelera, entirely from scratch starting with market strategy to launch and everything in between.
AWS Amazon for Every Application Enterprise 2024
Creative Director
The Ask - The client needed to develop a large campaign consisting of several ebooks, social and display ads to run for the year. We worked with many project marketing managers to bring this campaign together.
The Result - The program was vey successful nationally. The ads were then picked up by other geo's and were then translated to seven different languages to run globally.
The Ask - The client needed to develop a large campaign consisting of several ebooks, social and display ads to run for the year. We worked with many project marketing managers to bring this campaign together.
The Result - The program was vey successful nationally. The ads were then picked up by other geo's and were then translated to seven different languages to run globally.
The Ask - Condensed lengthy content to provide readers with easily digestible information and overviews into an short "info-decks." I discovered an underutilized illustration foundation that had previously only been used for web-based experiences. We then expanded these illustrations to create bespoke ones tailored to the content they represented. We also created social ads to drive to the "info-decks."
The Result - This approach proved highly successful and was adopted by two channels within AWS.
AWS Amazon Illustrations 2024
Creative Director
The Ask - Condensed lengthy content to provide readers with easily digestible information and overviews into an short "info-decks." I discovered an underutilized illustration foundation that had previously only been used for web-based experiences. We then expanded these illustrations to create bespoke ones tailored to the content they represented. We also created social ads to drive to the "info-decks."
The Result - This approach proved highly successful and was adopted by two channels within AWS.